Actor marketing playbook

Learn how to optimize and monetize your Actors on Apify Store by sharing them with other platform users.

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Apify Store is a marketplace featuring thousands of ready-made automation tools called Actors. As a developer, you can publish your own Actors and generate revenue through our monetization program.

To help you succeed, we've created a comprehensive Actor marketing playbook. You'll learn how to:

• Optimize your Actor's visibility on Apify Store
• Create compelling descriptions and documentation
• Build your developer brand
• Promote your work to potential customers
• Analyze performance metrics
• Engage with the Apify community

Apify Store basics

How Apify Store works

Apify Store is where users discover, run, and purchase Actors, making it the best place to showcase your work. This section explains how Store is structured, how Actors get visibility, and what factors contribute to success.

How to build Actors

Building a successful Actor isn’t just about writing code. You need to make your Actor reliable, scalable, and easy to use. Here, you’ll learn best practices for structuring your code, handling input/output, and making sure that everything runs smoothly.

How Actor monetization works

Apify Store lets you earn revenue from your Actors, but success depends on pricing, user engagement, and quality. This section covers how subscriptions work, how to set competitive pricing, and what it takes to generate sustainable income.

Ideas page and its use

Not sure what to build next? The Ideas page helps you find high-demand Actor concepts based on community requests and trending topics.

Actor success stories

Some developers have turned their Actors into profitable tools with steady user bases. This section shares real-world examples of what works, from product strategy to marketing tactics.

Actor basics

Naming your Actor

A clear, descriptive name helps users understand what your Actor does at a glance. Learn how to craft a name that’s both informative and easy to search for.

Importance of Actor URL

Your Actor’s URL isn’t just a link. You should also see it as a branding and SEO tool. This section explains why a simple, memorable URL can improve discoverability and credibility.

Actor description and SEO description

Your Actor’s description determines whether users understand its value in seconds. Learn how to write compelling copy that highlights key features while improving search rankings.

How to create an Actor README

A strong README makes it easy for users to get started with your Actor. This guide walks you through the essential sections to include, from installation to usage examples.

Actors and emojis

Emojis can make your Actor stand out, but using them strategically is key. This section covers when and how to use emojis effectively without overdoing it.

Promoting your Actor

SEO

Search engines play a huge role in driving users to your Actor. Learn the basics of keyword optimization, metadata, and other techniques that improve your ranking on Google and Apify’s search.

Social media

Your Actor won’t promote itself. This section covers simple, effective ways to showcase your Actor on platforms like X, LinkedIn, and Reddit.

Parasite SEO

Ranking on Google is tough, but piggybacking on high-authority platforms can help. This guide explains how to use sites like Medium, GitHub, and Stack Overflow to increase visibility.

Product Hunt

A successful Product Hunt launch can drive early traction and long-term growth. Learn how to position your Actor, time your launch, and engage with the community for the best results.

Blogs and blog resources

Writing about your Actor helps users discover and understand it. This section walks you through how to write effective blog posts, where to publish them, and how to attract readers.

Video tutorials

Video content makes it easier for users to grasp your Actor’s functionality. Learn how to create short, engaging tutorials that explain key features and use cases.

Webinars

Hosting a webinar lets you connect directly with potential users and answer their questions. This section outlines how to plan, promote, and run a successful live session.

Interacting with users

Emails to Actor users

Good email communication keeps users engaged and informed. Find out when and how to send helpful emails, from onboarding to feature updates.

Issues tab

User feedback is critical for improving your Actor. Learn how to track, respond to, and resolve issues efficiently through Apify’s Issues tab.

Your Store bio

Your bio is where users learn who you are and why they should trust your Actors. This guide helps you write a professional yet approachable bio that builds credibility.

Product optimization

How to create a great input schema

A well-designed input schema makes your Actor easy to use. Learn how to create clear, logical inputs that guide users without overwhelming them.

Actor bundles

Bundling Actors together can increase their value and appeal. Learn how to package multiple Actors into a single, cohesive product that covers unique use cases.

Ready to grow your presence on the Apify platform? Check out our guide to publishing your first Actor.